🎯 Hook
A sudden interruption that forces the brain to re-check what it saw.
⚡ First 3 seconds
- •Unexpected visual change triggers attention reset.
- •Question format invites instant engagement.
- •High contrast moment within the first second.
💡 Why it worked
- •Novelty effect: the brain prioritises anomalies.
- •Questions increase watch time because viewers seek resolution.
- •Interrupts autopilot scrolling behaviour.
🔁 How to reuse
- 1.Add a deliberate 'wait' moment early (cut, zoom, glitch, hard stop).
- 2.Ask a short question that implies you missed something.
- 3.Resolve the question quickly to avoid frustration.